Who we are


Our Origins


The name of the company explains from where we come from. It englobes two concepts:

  1. abbreviation of “biplane”, two fixed-wings aircraft, first powered aircraft ever to fly, it represents the engineering and pioneering spirit of the company.
  2. “Plan B” which describes our consultancy and result focus approach. Our customers are the drivers of their own project. We are here to catalyze and accelerate.


Our Logo and Moto


A stylized singular propeller plane seen from front, taking a sharp left turn demonstrating the high energy of the endeavor.
Engine takes the shape of a blue circle, which protects from bad spirits in some middle eastern cultures.
The Latin moto, ‘a bonis ad maliora’, from good to better, refers to the company aspiration to add value to healthcare in emerging countries.


Our Strengths


Understandingemerging markets challengesand aspirations.


Connectingcountriesdecisionsmakers with Healthcare and Technology experts.


Developinginnovativemodels fitting countries’ needs.


Creating partnershipsfocused on prevention and populationhealth management.


Our Values


  1. Pioneering
  2. Result Oriented
  3. Connecting
  4. Affordable care


Our Vision


bplan inc. aims to be a catalyst supporting healthcare organizations to accelerate the access to affordable care.

By connecting people globally, we bring experience, innovation and out of the box thinking together to address our customers’ challenges and build on their aspirations.